About Us
Meet Sid…
Hi Everyone… I’m Sidhanth (Sid), born in Delhi, raised in Bangalore, with roots from Hyderabad to Chennai. I left India in 2013, and the last decade has been a total world tour – Singapore, New York, Hong Kong, and now Dubai.
Everywhere I landed, the love and warmth of the Indian community was my constant. From boardrooms to behind brooms, we were everywhere, hustling hard while always missing home… each of us on our own ambitious journey, building a life and family abroad. Each of us making those frequent calls back home, knowing that comfort was always 3 key strokes away: +91… and hence, Plus Nine One!
Living abroad, I noticed a few things…
Meet Sid…
Hi Everyone… I’m Sidhanth (Sid), born in Delhi, raised in Bangalore, with roots from Hyderabad to Chennai. I left India in 2013, and the last decade has been a total world tour – Singapore, New York, Hong Kong, and now Dubai.
Everywhere I landed, the love and warmth of the Indian community was my constant. From boardrooms to behind brooms, we were everywhere, hustling hard while always missing home… each of us on our own ambitious journey, building a life and family abroad. Each of us making those frequent calls back home, knowing that comfort was always 3 key strokes away: +91… and hence, Plus Nine One!
Living abroad, I noticed a few things…
The beginning of Plus Nine One…
First, our community only truly “wore India” on three occasions: festivals, patriotic holidays, and cricket matches. We lacked everyday apparel that kept us connected to home, without any occasion. Plus Nine One is your new go-to – proudly wear India everyday, everywhere, for any or no occasion. We’re here to fulfil those nostalgic Desi feels we crave daily.
Secondly, I noticed Indians proudly wearing clothes with places, jerseys, teams, monuments etc they had absolutely no connection to… I wanted to build an alternative… a brand you wear proudly because it actually represents your connection to home..
Lastly, we have a massive, diverse country, and we’re all guilty of knowing so little of it. I want Plus Nine One to be a channel for collective knowledge, blending unique trivia snippets from Indians around the world directly into our collections.
Welcome to Plus Nine One – Your connection to home!